(File photo)

By Western Buzz

Canadian Potcast

S1/E6 – Under the influencer: Cannabis marketing on social

Apr 14, 2023 | 6:00 AM

Cannabis may be legal in Canada, but in the US it’s patchy, and even here the regulations around marketing can be a little murky. So how do you market a product online, where your marketing could be seen in a state where weed isn’t legal? We talk to one cannabis marketer about how to navigate that world, and then we tell the story of Magu, the chinese hemp goddess, and of one woman’s quest to revive the goddess and rediscover her culture through cannabis.

Guests:

• Interview: Brittany Parker, founder of A Green Legacy, cannabis marketing, PR and sales consultancy.
• Rearview: Christina Wong, co-host of Mogu Magu events and CEO of Fruit and Flower.

About the show

Potcast is the preeminent source for information about and for the cannabis industry. Every episode will analyze the business of cannabis with interviews and news from inside the industry. This show is the tool you’ll need to educate yourself about cannabis and cannabis regulations.

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Tune in every month for new shows or visit our audio library on The Western Buzz where you can find even more information about everything cannabis related in Western Canada.

The Canadian Potcast is produced by Everything Podcasts, a division of Pattison Media.