S2/E3 – Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke
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In this episode of The Canadian Potcast, Green Light in the Grey Zone: Navigating Cannabis Marketing Without the Smoke, delves into the unique challenges cannabis producers face in navigating the stringent marketing regulations set by the Cannabis Act, which severely limits advertising and mandates plain packaging.
We explore producers’ innovative strategies to inform consumers about their products. Featuring Kaya Arai, a renowned cannabis marketing specialist from Nine Points Agency and a cannabis sommelier, the episode reveals the pivotal role of educational content in cannabis marketing (hint: it’s more influential than you might think).
Additionally, our reporter participates in an educational session hosted by a cannabis brand, providing an insider’s perspective on the effectiveness of this marketing approach in the cannabis industry.
